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Re-launching the Wrap and Go

Writer's picture: Karen CrossKaren Cross

We've set our launch for September, giving us plenty of time to be product-ready, so join me in the preparations to relaunch the new Wrap and Go.


The launch party will be full of babies and toddlers trying out the Wrap and Go and their parents will be able to see just how easy it is to use.


Wrap them up with love and Go with peace of mind.


My first task is to get everything in place;

  • research manufacturers and talk to the previous manufacturers to discuss going ahead with them again.

  • Source suitable fabrics.

  • Arrange new labels and haberdashery.

  • Design packaging sleeve.

  • Conduct market research.

  • Create a marketing plan.

  • Decide when to launch and organise a launch party.


There's lots to and some I've already done, so definitely on target to launch in September.





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