Colour is such an important element of any design, even if you keep it to a monotone palette you will have decided which shades and why.
The colour choice could be because you have a specific theme for your product or because you have researched colour trends for your target market.
When I choose colours for my products it's primarily based on my research of current trends and then I take into account the materials my products are made from and what the likely outcome might be. By that I mean, will the colours compliment the product or will the colours detract too much from the purpose of the product, I don't want customers to be put off by the colours and think the colours are too strong, even if the colours are on trend it doesn't mean that thats the right choice.
I consider all elements of the product, manufacturing processes, industry trends and most of all I research my target market, without knowing them how do I know whether they will like it.
There are so many colours to choose from, and each season you may want to consider slight alterations to the colours of your range.
I love bright vivid colours but I might not use those for my products because I'm aware that target audience probably won't want such bright colours, the nursery market is very much about muted soft neutral tones and the colour palette is quite small, this is good from a manufacturing stand point because it will be cheaper to manufacture as small range as I won't have to buy lots of different coloured materials and all the haberdashery to go with it, it means any outlet selling my product will be able to order stock easier and customers don't really like a lot of choice for some products.
Colour can lift the mood or make people feel down in the dumps, colour can insight anger or calm.
Knowing how to use colour will enhance your products saleability, the aesthetics of it and longevity.
Make your choices market appropriate and the most cost effective.
Karen
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